Meet the Crew
Say hello to the people behind Cooperative Coffee: the most talented coffee lovers in the biz.
Hannah Ramirez
Production Manager
Eli Masem
Director of Retail & Coffee Educator
Matthew McDaniel
Green Coffee Buyer & Lead Roaster
Katie McDaniel
Director of Wellbeing
The Roastery
Our roasting facility is located at 210 Haywood Road, in West Asheville NC. Located underneath of our cafe, it is, literally, the foundation of everything we do! This 2000 square foot space holds our Loring S15 Falcon, our sample roaster, green coffee buying and quality control lab, and training center.
At Cooperative, we are inspired
by the journey that coffee makes from the far-away, high mountains where it grows, to our morning cups.
We started roasting coffee in 2019 to be part of that journey.
We love this work because it puts us in touch with our interconnectedness with all living things on this planet.
We roast because we care about making coffees that are always sweet, bright and clean.
From day one, sweet, bright and clean have been our guiding principles, and we check our work. We cup all of our coffees, every week, to make sure they are on point.
For us, it is a kind of art, and it’s playful. We start with what we think would be best, but we are always assessing what we’ve done, always asking:
“Could this coffee be sweeter, if we let it develop for a little bit longer?”
“Does this coffee want its bright lime-blackberry flavor to pop a little more? How could we make that happen?”
We started roasting coffee in 2019 so that we could bring more playfulness, humility, sweetness, brightness and clarity to our own lives, and to coffee.
"Their coffee never disappoints, and I am always blown away by their quality. We truly love every coffee we try from them.”
"Not only are their coffees consistently fantastic and thoughtfully sourced, their team truly puts their heart into everything they do."
