The term 'Virtue' has roots in Latin, originally representing strength, valor, excellence, and worth. Over time it evolved to mean ethical goodness and admirable traits. We've chosen to name our flagship blend 'Virtue' because this coffee embodies these qualities.
It's a cup filled with goodness – not just from the inviting chocolatey and roasted almond flavors but also from the year-over-year sourcing relationships that we maintain and the fair prices we pay for the coffees utilized in this blend.
Virtue symbolizes these values and offers an approachable coffee experience, perfect for both newcomers to specialty coffee and seasoned enthusiasts seeking a crowd-pleasing, medium-roast option.
In crafting Virtue, we rely heavily on coffees sourced seasonally from the Americas, ensuring a consistent, sweet, and balanced flavor profile throughout the year. Complementing this, our addition of coffee from northern Peru contributes a rounded body and enriches the cup with subtle stone-fruit characteristics.
With Virtue, every sip signifies more than just great coffee; it calls back to our commitment to how we buy coffee, maintain quality, and deliver a cup that's both delicious and conscientious.
