PRODUCER Jose Raquel ALTITUDE 1,084 masl VARIETY 100% Marsellesa REGION Finca Canoaxtitan, Zoyotla, Puebla ANNUAL RAINFALL & TEMPERATURE 1,170mm / 11-25°C
Jose Raquel is from Zoyotla in Huitzilan de Serdan Municipality of Puebla Estate, which belongs to North-Oriental mountain range and characterized by its abundant vegetation and diversity of wild animals. Agriculture is the primary economic activity of the region, and coffee is the primary income for Jose's familiy.
Before working in coffee, Jose Raquel and his family used to cultivate corn to sustain their family, but he started to to explore the idea of coffee production 13 years ago and ended up taking over an existing farm from extended family members. The varieties planted were Garnica, Typica and some other traditional, high quality varieties that were not very productive. The coffee leaf rust disease (or Roya) arrived in 2012 and was a big problem for him due to its effect on these more vulnerable cultivars. In response to this, he started to plant the hybrid Marsellesa variety in 2017, which still keeps improving the productivity and in 2023 he will be expecting to have his highest volume yet, at 16QQ/Ha.
To produce specialty-grade coffee, Jose's work begins well before the harvest season. He apply fertilizers at least 3 times per year in response to the specific needs of each plant, and during the harvest selectively picks only perfectly ripe cherries by his family members rather than a hired staff. The picked cherries are de-pulped with a small disk pulper and fermented for 24 hours in a plastic tank. After fermentation, he washes the coffee parchment with clean spring water from the mountain and finishes drying on the roof of his house, which takes 4-6 days.